Ranbir & Priyanka pledge support to AACT in anti-piracy campaign
Ranbir Kapoor and Priyanka Chopra, the stars of the much-awaited movie Anjaana Anjaani releasing on 1st October, along with producers Sajid Nadiadwala and Eros International have joined the campaign to fight piracy along with the Alliance Against Copyright Theft (AACT), a coalition between Bollywood-Hollywood studios to fight film piracy in India. The stars of the movie have been urging moviegoers to watch the movie in theaters and refrain from buying/downloading pirated copies.
As part of the campaign Ranbir and Priyanka are also asking people to ‘AACT to stop piracy’ by reporting piracy related incidents on the toll free number 1800 103 1919, launched by AACT to involve the common man in curbing piracy. They have also recorded messages for their fans educating them about the toll free number. Ranbir and Priyanka will also soon be seen in an anti-piracy film conceptualized by AACT to create more awareness about the initiative.
Speaking on his association with AACT, Ranbir Kapoor said, “Piracy has become a serious issue for the industry, especially among the youth. As people from the film fraternity, the onus rests with us to educate and inform people about initiatives like AACT’s toll free number. I hope that everyone supports us and go to theaters to watch the movie.”
Echoing a similar thought against piracy, Priyanka Chopra added, “People forget that there is no replacement to watching a movie in a theater. When someone buys or downloads a pirated movie they are not aware about the damage that piracy causes to the industry. As responsible citizens we need to be vigilant about not encouraging illegal activities.”
According to producer Sajid Nadiadwala, “Over the last decade Bollywood has been in the midst of a transformation. With corporates coming into the industry, everyone in the value chain right from distributors to exhibitors as well as the audience has benefitted. However, piracy nullifies the effect of these changes. I am glad that we now have an industry body like AACT to fight piracy on behalf of all of us.”
Ram Mirchandani, Chief Creative Officer, Eros International and founding member, AACT, says, “It is heartening that at an early stage itself AACT is getting endorsement from celebs and high ranking officials. Following the announcements by Maharashtra Home Minister RR Patil and I&B minister Ambika Soni, the support pledged by Ranbir, Priyanka and Sajid will help us increase the pressure on movie pirates.”
Earlier on a similar ground AACT associated with UTV & Dharma Productions I Hate Luv Storys and garnered good amount of visibility. AACT is looking at repeating this with Anjaana Anjaani and many more movies going forward. Unlike common belief, piracy is not a victimless crime. It eats into nearly 60% of the film industry business, depriving the crew their rightful share. As per a report by the US think tank – RAND – the proceeds from piracy are being used to fund terrorism across the world, including India.